Results

https://blog.wilton.com

Overall6.94

The overall score for this website. Overall result: AVERAGE

Broken Images Rank10

This rank is based on the number of images that are unable to be resolved by the webserver.

Your result: EXCELLENT

Description Rank4

This rank is based on the use of the Description Meta tag throughout the website.

Your result: POOR

CSS Rank10

This rank is based on the use of Cascading Style Sheets (CSS) and more specifically using CSS for layout over HTML tables.

Your result: EXCELLENT

GZIP Compression Rank1

This rank is based on the ability of the webserver hosting the website to serve compressed pages.

Your result: POOR

Header Tags Rank10

This rank is based on the use of header tags throughout the website to specify the main headings in each page.

Your result: EXCELLENT

Images missing height / width6

This rank is based on the number of images used within the website that do not have their size explicitly defined.

Your result: AVERAGE

Images with wrong width / height10

This rank is based on the number of images used within the website that do have their size explicitly defined but this defined size is not the same as the actual image size.

Your result: EXCELLENT

Mobile friendly Rank10

This rank is based on if the website offers a different view for mobile devices such as phones and tablets.

Your result: EXCELLENT

Print friendly Rank1

This rank is based on if the website provides a way for the main content to be printed easily.

Your result: POOR

Keyword count Rank3

This rank is based on the number of words used on each page throughout the website.

Your result: POOR

Keyword rank1

This rank is based on the use of the Keyword Meta tag throughout the website.

Your result: POOR

Lastmodified date Rank10

This rank is based on how often content on the website is updated.

Your result: EXCELLENT

Links missing anchor text Rank9

This rank is based on the number of links that do not have an anchor tag associated with them.

Your result: EXCELLENT

Spelling mistake Rank6

This rank is based on the number of spelling mistakes found in the website.

Your result: AVERAGE

Page title Rank10

This rank is based on the use of the Title Meta tag throughout the website.

Your result: EXCELLENT

W3C Validation Rank10

This rank is based on the number times each page failed W3C validation.

Your result: EXCELLENT

We crawled 10 pages from this website at 6:53:40 PM on Sunday, April 17, 2022

Recommendations for this website

  • There are a number of pages that do not use the description meta tag. Whilst not as important as they once were for Search Engine Optimization the description Meta tag is commonly by search engines to provide a preview snippet about what the page is about. We recommend that you do utilise the description meta tag for each page within your website.
  • It appears that the server hosting the website is not utilizing GZIP compression when serving pages. Enabling compression on your server will save both time and bandwidth - we recommend enabling compression on your server.
  • There are a number of pages where images are being displayed without the associated width and height attributes. Where an image height and width are not specified the browser is unaware of the image size and cannot reserve the appropriate space for it. The end result is as the page loads the actual layout will change whilst the images load. We recommend that you specify the height and width attributes for each image.
  • There are a number of pages that do not appear to support print styling. This means that when a user prints a page there is a high chance that the page will print incorrectly and be un-readable. We recommend that your website implements a print stylesheet to format the web page so when printed the page is automatically printed in a user-friendly format.
  • There are a number of pages that do not appear have the optimum number of words on the page. Whilst there is no real way of telling what the best number of words to have on a page general consensus is that anything less then 250 words may be considered 'Thin Content'. We recommend a keyword count between 250 and 2500 words per page.
  • There are a number of pages that do not use the keywords meta tag. Whilst not as important as they once for Search Engine Optimization the keywords Meta tag has been referenced as still being relevant by Google (Where a website is a news based website) and Yahoo. We recommend that you do utilise the keywords meta tag for each page within your website.
  • There are a number of pages that have links that have no anchor text. A link with empty anchor text will still be spidered by search engines but you are losing a good opportunity to add relevance to your pages. We recommend that all links have good quality anchor text - by good quality avoid using anchor text such as 'Click here' or 'See more'.
  • There are a number of pages that have possible spelling mistakes on them. Spelling mistakes within a website make it look unprofessional and less likely to appear as an authority site. Our recommendation is to fix any spelling mistakes that you may have on your website as soon as possible.

Pages crawled

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Page url: https://blog.wilton.com/

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Page url: https://blog.wilton.com/category/how-to/

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Page url: https://blog.wilton.com/buttercream/

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Page url: https://blog.wilton.com/candy-melts-candy-tips-tricks/

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Page url: https://blog.wilton.com/cake-tips-tricks/

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Page url: https://blog.wilton.com/cookie-tips-tricks/

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Page url: https://blog.wilton.com/cupcake-tips-tricks/

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Page url: https://blog.wilton.com/category/how-to/macarons/

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Page url: https://blog.wilton.com/category/how-to/gingerbread/

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Page url: https://blog.wilton.com/category/how-to/royal-icing/

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