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SEO
What does SEO mean?
SEO (which stands for Search Engine Optimisation) is the strategy of increasing a website’s visibility on search engines such as Google and Bing. SEO helps the website to effectively “rank higher” in the search results for keywords that are important to your business.
For each search term, there can be hundreds or even thousands of web pages to choose from, and Google ranks these in order of relevance. To do this they use a special algorithm which looks at over 250 different factors.
SEO uses best practices to help “optimise” your website so it that Google sees it as relevant for your target market. With higher authority comes higher rankings, and more traffic to your website.
How long does it take to get results from SEO?
Every business is different, and some will see positive results faster than others, depending on the level of competition, the specific niche you’re in, and the existing authority your website already has. SEO is a gradual process and it takes time for the research, implementation and Google to acknowledge and index these changes. You should start to see results within 2-6 months and these will continue to grow over time.
How do you find the best keywords for my website?
Keyword research is one of the most important factors when it comes to effective SEO. I focus heavily on learning about your business and niche, including your ideal customer. From there, I use a combination of tools and competitor analysis to help identify a range of target keyphrases that users are searching for. I provide each client with the data to demonstrate search volumes for each keyword along with recommendations on which are the most suitable to target based on your audience, goals and budget.
How many keyphrases can I get?
There is no limit to the number of phrases you can target in your SEO campaign. I will come up with a list of potential keywords, based on relevance and search volumes. I also group them into themes to work out the best pages to target each phrase and advise you on the best approach.