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Introducing IQ
IDP Connect IQ helps address the key challenges faced by higher education institutions by unlocking the full potential of data and intelligence. Empowered by our real-time student data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our range of IQ services. IQ offers a full suite of raw data, analytical tools and expert support to help institutions elevate their performance in an increasingly competitive higher education arena. Drawing on the world’s largest live dataset of researching prospective students, we help institutions discover what, when, where and how students are approaching their studying experiences and to accurately predict future trends.
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IQ Demand Tracker Premium
A new bolt-on addition to Demand Tracker, IQ Demand Tracker Premium allows additional comparative functionality for advanced portfolio analysis. With market-leading functionality, Demand Tacker Premium allows you to unlock unprecedented insight into national and competitor demand in relation to your institution. This is achieved through new dashboards, all with in-built three-way comparison, including subject area share, sub-discipline comparison and course gap analysis.
Benefits include:
Identifying which subjects are attracting the lion's share of your institution's demand and identifying where the opportunities lie at both a national and competitor level.
Tracking trends in subject demand over time to monitor the flows of student interest for your institution against the market as a whole and against your self-selected competitor set.
Exploring geographical breakdowns of demand from overarching trends to granular detail, including by subject or sub-discipline.
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IQ Demand Tracker Premium video
IQ Demand Tracker
Demand Tracker is a self-service subscription tool that draws on the world’s largest live student dataset, enabling institutions to visualise, track and forecast trends in student demand. Using Demand Tracker, institutions can visualise prospective student behaviour from as early as 1-2 years before students make their higher education decisions, empowering them to identify and understand changes in student behaviour. Institutions can observe the impact of policy decisions, forecast areas of growth or decline and compare their performance in relation to competitor institutions.
Subscribers get access to a range of exclusive intelligence reports, including customised visualisations from sector data sources such as AEI and tailored global reports highlighting a variety of themes from our live dataset of over 100m annual site visits. Demand Tracker offers both a helicopter and microscopic view of the higher education landscape, equipping institutions with the knowledge to run highly effective student marketing and recruitment campaigns.
Benefits include:
Real-time analytics allowing institutions to focus on demand trends such as region, city, subject, sub-discipline, study level and more to allow for accelerated and improved decision making
Increased competitor intelligence and benchmarking against self-selected competitor set to shape future recruitment and marketing strategies
Data visualisation for all key international markets and IDP student placement analytics
Access to our International Crossroads survey dashboards, enabling you to analyse the perceptions and intentions of international higher education applicants and offer-holders during the coronavirus pandemic