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COVID-19 Content Marketing Resources
Many of you work for organizations on the coronavirus front lines – saving lives, providing access to food, and keeping the proverbial lights on. Others work for businesses, agencies, or solo practices looking for ways to keep serving customers, caring for employees, and preparing for what comes next. All of us are looking for ways to adapt to the new reality.
We’ve created and collected these resources to help. If you know of a useful resource for content marketers, fill out this short form to suggest it.
Topics covered include:
Content marketing can be more than a survival technique in 2020. In fact, it’s poised to be the shining star in this new world. CMI’s Stephanie Stahl explains.
Content strategy resources from our community:
Livestream videos are valuable assets that can be reused to get your content in front of more people and deliver better results for your brand. Here’s how.
Virtual event resources from our community:
Here’s how to produce branded video content that’s sensitive to your audiences’ needs — and truly useful to them — in times of crisis.
Orbit Media suggests 26 things marketers can do now to prepare for what’s next, including tidying up your analytics.
When your career path gets disrupted, create your own map. These actionable tips will help you chart a course that’s the best fit for you, your talents, and your interests.
Skills resources from our community:
Find COVID-19 resources for agencies and verticals
Agencies
Articles, original research, and resources for agencies, created or compiled by the Content Marketing Institute.
Healthcare marketing
Resources for healthcare marketers creating content during the COVID-19 pandemic, compiled by Aha Media.
Tech/software marketing
The coronavirus pandemic continues to have a tragic impact. TrustRadius is monitoring the unpredictable changes in the B2B tech industry to help software vendors stay up on the shifting market.
Fitness
Gyms had to close, but online classes (and online sales) skyrocketed. A look at the fitness industry amid the pandemic.
Travel
Although the travel industry has been hit hard by global quarantine, there is a lesson to be learned through their coping methods and community management.
Share these free visual assets on social media to promote organizations on the front lines of the fight against COVID-19.
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