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Page Title: Insight

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Page Text: Lucy Tesseras At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s decision to drop ‘marketing’ from the CMO title to Zoopla’s squad-based working evolution, it’s been a busy week. I’m stepping in for Russell this week so here is my take. Subscriber Exclusive Subscriber Exclusive

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Volkswagen is right to put profit before sales Sir Frank Lowe on the birth of Stella’s ‘Reassuringly Expensive’ What does the rising popularity of supermarket own-label ranges mean for brands? ‘Worrying’: Marketers react to Channel 4 privatisation Meet the marketers turning the tide on ageism Unilever’s new CMO title and squad-based working: Your Marketing Week How data can empower brands to engage on the customer’s terms As the cost of living crisis spirals it’s time for marketers to go back to basics Think laterally to get the most out of behavioural science Data doesn’t dictate trends, humans do For Omega and Swatch, the rewards of co-branding could be astronomical Welcome to the new normal, it’s the same as the old one For product claims, three is the magic number When faced with seismic political events, the rule is ‘deeds, then words’ How KFC stayed top of mind despite having to close its doors How Weetabix sparked a national debate with ‘Beanz on Bix’ How one Covid-19 campaign changed the behaviour of a whole region How Tempcover’s digital transformation kept it front of mind How Samsung brought the Notting Hill Carnival to life online How British Business Bank improved its digital accessibility How Now: Pensions helped to drive change and close the pension gap Mark Ritson Marketing Effectiveness Marketing Leadership Marketing Skills & Training Marketing Podcasts Mini MBA Festival of Marketing Data & Analytics Customer Experience Analysis Opinion Case Studies Explore Marketing Week Search anything and hit ‘Enter’ 

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Possibly mis-spelt word: CMO

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Possibly mis-spelt word: Tesseras

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