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Page Title: Marketing News | Marketing Week

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Page Description: Marketing Week brings you all the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

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Page Text: Greene King spent £250,000 researching the barriers between its brand and younger consumers and found its product range wasn’t resonating. Marketing director Will Hemmings believes craft beer could be the solution. Subscriber Exclusive Subscriber Exclusive 12 Apr 2022 7:00 am 1 Comment

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Four in ten marketers expect recruitment ‘boost’ over next three months Brands ‘gearing up for growth’ as marketing budgets hit eight year high Tesco CEO: Marketing is ‘more important than ever’ amid cost of living crisis Asos plans to ‘scale-up’ broad-reach marketing to drive brand awareness Sainsbury’s ‘eye-catching’ recipe crowned most effective ad of February How Greene King plans to shake off its ‘dad’ image with an £8m premium push Economic growth, marketing investment, own-brand products: 5 interesting stats to start your week Dunelm, L’Occitane, Netflix: Everything that matters this morning P&G vs Dole: Is modern marketing compatible with a sustainable world? Unilever’s marketing boss: CMO title change reflects ambition to ‘build brands’ via commerce channels ‘Don’t stalk, inspire’: Sir John Hegarty on why brands are failing to build long-term relationships Mastercard’s Rajamannar on navigating the ‘confusion’ around brand purpose Unilever’s Conny Braams drops ‘marketing’ from job title and takes on sales Marketing Week Awards 2022 open for entries Global marketing investment to grow 30% by 2025 Volvo: Ukraine war shows businesses have to be ‘prepared for everything’ Lush to drive ‘ambitious’ growth plan with five key priorities Gambling brands banned from using sports stars in ads Attitudes, customer centricity, sponsorship: 5 interesting stats to start your week Latest Marketing News More news Marketing Week Jobs Search anything and hit ‘Enter’ 

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