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Email Campaigns and Newsletters
Email campaigns, including e-newsletters, are extremely beneficial tactics used to grow small businesses. Below are a few types you can implement:
Email Newsletters. Small businesses use e-newsletters to stay top-of-mind with leads and current clients by providing valuable information and promotions. They help build relationships, increase retention and engagement, and increase customer loyalty.
Acquisition Emails. Acquisition emails help move leads through the conversion funnel faster, grow your business and target leads.
Retention Emails. Retention emails can strengthen the relationship of your hard-won customers and increase customer loyalty.
Promotional Emails. Promotional emails are a great way to offer a new product/service, cross-sell products or a new rewards program.
Email Campaign Case Study
Implemented JustUno website exit intent pop up form with coupon.
Set up Mailchimp list to automatically populate when pop up form filled out.
Used Mailchimp platform to create lists and campaigns.
Sent prospective customers an email offering promotion, to stay top of mind and motivate them to make purchase.
Sent second follow up email campaign.
Maintained above average open and click through rate.
“Danielle Foley created a strategic and creative email program that helped my small business stay top of mind with prospective customers and increase sales. The emails are written extremely well and contain just the right amount of creativity and flair.”
Owner, Rugged Notebooks