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SEO Training Corporate and Public
Brisbane – Sydney – Melbourne – Ballarat – Perth – Canberra – Cairns
“Unlike our competitor’s larger lecture-style SEO training courses, this is a hands-on SEO training course where you put into practice what you learn. Students are encouraged to work on their own projects.”
Duration: 1 day, plus ongoing support through Wiki access, e-mail and telephone
Times: 900 AM – 5PM. Lunch 12-1 PM.
Venue: You supply suitable training room with internet or attend one of our public SEO training courses .
Corporate SEO Training Course Cost: $3500 per course for up to 7 people (includes instructor travel and accommodation costs for BNE, PERTH, CAIRNS, SYD or MEL locations).
Public SEO training course cost: – the cost is $695 per person.
Payment: EFT, PayPal or cheque prior to course
Bookings: Contact us to arrange dates and customised content.
“After 14 months of paying 3 different SEO companies over $20,000 with such minimal results (results of rankings from about 10 to 14), now after 3 weeks of your help I now have number 1 rankings for my keywords! I am absolutely thrilled beyond belief. And our phones just don’t stop ringing! Thank you so so much for all your help.”[ more testimonials here ]
– Julie Hart
Brisbane Marriage and Relationship Counsellor
SEO Training Benefits
The SEO training consists of lecture, example, then hands-on application where the students use modern SEO tools to assist them in search engine optimisation. Each student gets practical experience and a certificate of attainment.
All graduates of the Search Tempo SEO training also get 6 months free access to the Search Tempo Wiki .
This password protected web site is full of useful information, and SEO reference library and access to online tools. In fact, it is the same set of tools used by Search Tempo SEO staff. The SEO training Wiki is updated weekly with the latest SEO training information, ebooks, advice and tools. Stand alone access to this SEO training resource is worth $299 for 6 months access, but is included as part of this training package.
SEO Course Training Objectives
Key concepts of SEOKeyword AnalysisSearch Engine SubmissionGetting Quality one-way and two-way linksLink BaitingBlack Hat SEOMeta Tag GenerationSite design and architectureSEO Copy writingArticle MarketingWeb 2.0 MarketingSearch engine results page dominationThe Big SEO Secret
Describe the major aim of search engine optimisation
Explain the foundation concept of pages verses sites when it comes to SEO
Describe recent changes in search engine ranking algorithms and the trend towards favouring Web 2.0
Explain why keyword research is the most important aspect of SEO
Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
Use KEI analysis to identify potential keywords for a web page
Analyse competitor SEO strategies and tactics
Produce customised key word phrases for each page in your web site
Describe the search engine submission process, spidering and indexing process
Describe a method of getting listed in Google within 1 to 2 weeks
Detail how it is possible to get a blog page spidered and indexed in less than 30 minutes
Create a sitemap using freely available online tools
Link a sitemap to a web page for spidering by the search engines
Create an automatic alerting system to tell you when Google has indexed your site
Apply to get your web site listed in Google Places
Describe the concept of Google PageRank
Describe the 9 qualities of the perfect incoming link
Draft a powerful directory listing description including key words in the anchor text
Use blogs and forums to get one-way links
Use blog comments to get one-way links
Use blog and ping to get your new web pages indexed quickly
Use underground link building methods to get quality links from high PR sites
Use free directories to get one-way links
Use free software to automate the directory submission process
Identify the important qualities of a link exchange partner
Describe how nofollow tags can be used to defraud link exchange partners
Subscribe to link exchange programmes to get reciprocal links
Define the term link baiting and describe how it works to improve search engine results
Give six example of link baiting methods
Describe how to promote your new link bait
Define the term black hat SEO
List 5 common black hat SEO methods
Explain the concept of link cloaking and automatic content generation
Rank well for your competitor’s brand or company name
Describe techniques to minimise link cloaking detection and penalties
Load a link clocker program with keywords and see the results
Use Blog “search-ping-and-track” to get quality incoming links quickly
Explain why meta tags are important and state which two tags are the most important
Identify the most important Meta tag elements
Describe the rules for meta tag creation
Optimise the page TITLE Tag
Optimise the page META Description Tag
Optimise the page META Keywords Tag
Use domain names, page names, alt tags, file names, image names and anchor text to improve search engine rankings
Describe the purpose of the robots.txt file
Create a robots.txt file for your web site
Link a robots.txt file to a web page
Describe how punctuation can help domain name rankings
List the five golden rules for SEO copy writing
Write web copy that includes the correct key word ratio and the correct HTML tags
Use online tools to calculate key word ratios
Optimize the page text for better keyword placement
Describe the 3 major benefits of article marketing
Describe the standard format and structure for an article to be submitted
Find over 50 article submission sites
Draft a powerful article author bio/resource box including key words in the anchor text
Use free software to automate the article submission process
Set up automatic alarms to let you know when an article has been published or syndicated
Describe the four major categories of web 2.0 web sites
List the benefits of blogging from a marketing perspective
Describe the process of social bookmarking
Explain how social bookmarking can drive traffic
List the major benefits of video posting and podcasting
Explain how video posting can drive traffic and improve rankings
Describe how a video description can blow away your competitors
Post a video to a video distribution site
Describe how to mix tactics to dominate the top 10 search results
Use a media mix to push competitors out of the top 10 results
Use Google tools to provide other methods of entry to your web site
Use Google Maps to gain top results in the SERPs within weeks
There are less than five SEO experts in Australia who know of this secret, and even less who implement it. The bottom line is that this technique, if implemented, is worth more than 20 times the cost of the course.
It seems a very risky technique, but if you look and listen carefully you will agree it makes infinite sense and has very little risk and down-side.
The last lecture of the day covers this material and how to implement it to get absolutely outstanding results in days rather than months.
So if you are interested in mastering the search engines, call 0402 675 355 and ask us about our in-house and public SEO training courses.
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