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Record numbers and consumer trust
We are seeing some of our strongest traffic and highest trust scores from global audiences than ever before
We're the no.1 trusted newsbrand in the UK
87% of people trust what they see in The Guardian online. 79% feel it offers them something they can't get elsewhere.*
New research launch: perfect podcast planning
The Guardian is one of the leading commercial podcast publishers in the UK. We believe it's only right that we use our leadership position in podcasting to produce advertising insights that will help you make better planning and buying decisions. So we've conducted a piece of independent research with Tapestry to understand why they're indispensable to brands and how to get them right on a media plan.
Download our podcast effectiveness research
Purpose advertising works harder on the Guardian
There's an ever growing demand that businesses and brands behave more responsibly. The response to that in our industry is purpose advertising. But is there any evidence to suggest that people are more likely to choose to spend their time and money with purpose brands?
We reach a lot of people
Guardian total brand reach