Page Text: About
About
The Smart Approved WaterMark program independently certifies water efficient products and services in Australia. The label helps consumers to shop wisely and provides a market advantage for businesses.
Smart Approved WaterMark (SAWM) is a water efficiency certification program that was set up in 2004, during the height of the Millennium Drought. As identified in the National Water Initiative, the main objective of SAWM was to address the challenge of reducing residential water use through the identification and certification of water efficient technologies and services.
For householders, the scheme is designed to provide confidence that products and services bearing the label will help you save water around the home and garden.
Businesses that gain certification for their products/services, gain market advantage by adding the label to their websites and packaging. They also get additional promotion championing their products and services and the opportunity to be part of the Waterwise program in Western Australia.
For the water industry, the scheme provides a national mechanism to identify water saving products and services. This is proven to be an effective tool to simplify any water efficiency rebate programs or implementation schemes.
The Water Conservancy also delivers the Waterwise Products Program on behalf of The Water Corporation in Western Australia.