Page Text: 4. Diversity, Equity, & Inclusion Imagery Toolkit, in partnership with Citi
The BBC Kids Collection
Furthering our commitment to break visual stereotypes and broaden the representation of people, we’ve partnered with the BBC to create a library of authentic imagery and video of children. Both Getty Images and the BBC are committed to increasing the representation of children and families who are currently underrepresented in the media. Launching with over 2,000 images and videos, the BBC Kids Collection captures everyday moments of a diverse range of children from across the UK.
Black Archives
In 2021, we partnered with Black Archives , providing the multimedia platform that spotlights the Black experience with incredible access to its expansive archive. In the spirit of Black Archives’ mission to give voice to under‑told stories, Black Archives’ founder Renata Cherlise curates rarely seen historical imagery of everyday Black life from Getty Images’ 11 million‑plus digitized and analog photographs and videos, providing insight to all those seeking to understand the legacies that preceded their own. These curated collections are available to view and license on gettyimages.com .
Black History & Culture Collection
Set to launch in 2022, Getty Images is making imagery it owns related to African Black diaspora history and culture in the US and UK, available free of charge for uses which are not profit‑making and support learning about, reflecting and expanding upon the scope of these historical narratives.
The Disability Collection
Verizon Media, Getty Images, and the National Disability Leadership Alliance partnered to create The Disability Collection , a growing collection of stock images and video that break stereotypes and authentically portray people with disabilities in everyday life. We’re empowering our industry to get real about disability representation with stock photos that can be licensed and used by anyone in the world.
The Disrupt Aging® Collection
In 2018 we joined forces with AARP, the largest nonprofit nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age, to change the conversation around aging. Together, we’ve redefined what it means to get older by authentically depicting the realities of aging today, while countering outdated stereotypes suggesting that aging is a lifestyle of isolation or leisure—especially when older adults are living increasingly full lives with loved ones of all ages. The Disrupt Aging® Collection is always growing and contains thousands of images capturing everyday moments that help break stereotypes and combat ageist biases.
GLAAD
At Getty Images, we’ve consistently invested in helping our customers go beyond pride messaging and rainbow symbolism, and continue to encourage our photographers and customers to push past harmful LGBTQ+ stereotypes. That’s why we partnered with GLAAD , the LGBTQ media advocacy organization, and the GLAAD Media Institute, which works across all forms of media on LGBTQ representation.
Together, we aim to empower the media and brands to be more inclusive by increasing the number of available images that authentically represent the LGBTQ community by crafting an LGBTQ+ Guidebook to provide guidance, support, and actionable understandings.
HBCU Archival Grants Program
This new grant series offers Historically Black Colleges and Universities—also known as HBCUs—the opportunity to digitize their valuable visual history for the benefit of students, professors and the public. These grants will cover the formal digitization process of recipient HBCUs’ libraries and increase access to a wealth of unique and rarely seen imagery, while also allowing previously untold stories to be shared.
Lean In Collection
In 2014, we partnered with LeanIn.Org, the women’s empowerment nonprofit founded by Facebook COO Sheryl Sandberg, to create the Lean In Collection —a library of images devoted to celebrating powerful images of women, girls and the communities who support them. The Lean In Collection demonstrates a modern, realistic view of gender: women as leaders; men as nurturers and collaborators and girls as strong, smart and ambitious.
NAACP
We partnered with the NAACP, the largest civil rights organization in the U.S., to amplify and expand the visual narrative of the Black community as it relates to characterizations in media and advertising on a national scale. By collaborating with the civil rights organization, we’re aiming to elevate the work of photographers, videographers and illustrators who are seeking to tell stories about the Black experience. Together, we are developing actionable insights for communicators, marketers and members of the media to ensure that they are better equipped to thoughtfully tell more wholistic, well‑rounded stories depicting the Black experience in the years to come.
The Nosotros Collection
We launched The Nosotros Collection in 2019 to share the true narrative of the Latinx and Hispanic communities in North America, the very first curated collection of its kind. By reimagining the visual representation of this nuanced community, the thousands of images and video contained in this growing collection intentionally counter pervasive harmful stereotypes.
Picturing Black History
An ongoing collaborative effort between Ohio State’s Origins: Current Events in Historical Perspective and Getty Images , Picturing Black History seeks to uncover untold stories and rarely seen images of the Black experience, providing new context around culturally‑significant moments by bringing them into the light and into view. Blending the breadth and depth of Getty Images’ imagery archives with the renowned expertise of Origins and Ohio State’s History Department, we seek to inform, educate, and move the world forward, by exploring the past.
Project #ShowUs
Together with our partner Dove, we launched Project #ShowUs , the world’s largest stock photo library created by women, femmes and non‑binary individuals to shatter beauty stereotypes by showing women, femmes and non‑binary individuals as they are, not as others believe they should be. Project #ShowUs aims to put an end to the narrow definition of beauty consistently portrayed around the world, setting a new standard for the authentic, diverse, and inclusive representation of women, femmes and non‑binary people everywhere.
Voice Behind the Camera
We invite you to look beyond the imagery and witness the power of personal experience through the words of our contributors in a new series, Voice Behind the Camera.