Page Text: FAQ
1Is link in bio a paid service?
Many link in bio tools are a paid service, but you can use our link in bio tool at no cost — it’s free, forever. By signing up for Start Page you also get access to Buffer’s publishing, engagement, and analytics tools, which also have a forever free plan and are designed to help you grow your audience
2What does link in bio mean?
Since most social platforms don’t allow users to put links in their social media posts, the only place where you can put a link is in your social profile’s description area, which is also called the “bio.”
When people say “link in bio” they are referring to the clickable link that you can find in the social media profile bio of Instagram, TikTok, or even Twitter. The link usually takes followers to a a website, a specific article, a product page, a landing page, or any other important URL.
3How does a link in bio work?
A link in bio is a versatile free microsite that you can use to share your most valuable content. It can help many different types of organizations and brands share their content faster:
Are you thinking of building a website but don’t have the time or budget for it currently? A link in bio page is a great way to get your content out into the world without spending too much time or money!
Are you are an individual building your personal brand? A link in bio page is the ideal way to share everything about yourself in a quick and sleek way.
Have you been looking for a space to share links to various places online where your audience can find you? You can do that with a link in bio page!
Are you planning an event? You can use a link in bio page to share all the details.
Learn how to create your Start Page link in bio page here.
4What types of links can I use?
A link in bio page is used to highlight all of your most valuable links. If you can link it, you can add it to your link in bio page. You can add links to any websites, product pages, blog articles, videos, photos, music, courses, tours, recipes, social profiles – the possibilities are endless! You can also use a link in bio page to collect payments by using links to services such as Paypal, Venmo, Stripe and any other service.
5How can I use my link in bio?
Your link in bio page should include the most relevant information about your products, services, blogs, videos, events, updates, and social profiles. For example, you could use your link in bio page to streamline all your contact information, promote your music by embedding your Spotify songs, or house updates about your services and product.
In this article , we share examples of the various ways small businesses, creators, and influencers have leveraged this coveted link on Instagram.
6Why should I use a link in bio on Instagram?
On Instagram, you only get one link on your profile page, and it’s important to optimize it. A Parse.ly study found that adding a link in bio to your Instagram profile can drive an additional 10-15 percent Instagram referral traffic to your landing page.
Using a link in bio can help you drive more traffic from your social profiles to your most valuable content and grow your audience across your social profiles.
7Who can use a link in bio?
A link in bio page can be used by everyone, including small businesses, influencers, nonprofits or charities, musicians, event planners, or anyone building a personal brand.
A Start Page, which is what we’ve called our link in bio tool, allows you to share your content with the world in a simple and beautiful way, and the possibilities are endless!
8How do I create a link in bio page?
To create a free link in bio page simply go to buffer.com/start-page to begin building your page, if you don’t yet have a Buffer account, you can set one up for free. You can start adding blocks for text, images, videos, social links, and more, right into our editor to create the layout you want, or you can choose from one of our pre-made templates. From there, you can customize page colors and style as well as add your own images, GIFs, and logos.
Once you’ve created and customized your page simply hit publish to claim your unique URL and start sharing it in your social profiles, email signatures, and marketing campaigns. For a more detailed step-by-step guide on creating your page, head here .
9Can I create multiple link in bio pages?
Yes, you can create multiple link in bio pages with our own link in bio tool, Start Page.
10Can I use a link in bio page to collect payments?
You can use our link in bio page, which is called Start Page, to collect payments by using links to services such as Paypal, Venmo, Stripe and any other service to easily collect payments when required.
11Can I use my own domain?
This feature is coming soon. If you already own a domain you can re-direct it to Start Page. Using a masked redirect should do the trick.
12How do I put a link in my Instagram bio?
Every type of Instagram account—personal, business , and creator—can use Instagram bio links. To put a link in an Instagram bio:
Go to your Instagram profile
Tap “Edit Profile”
Scroll down to the “Website” field
Add the URL to your desired landing page or Instagram link in bio tool.
Save changes (On mobile, tap “Save,” On desktop, click “Submit”)
Once you’ve updated the link in bio, make sure you test on both desktop and mobile to ensure the linked page works well on both devices.
13How do I put a link in my TikTok bio?
Only TikTok business accounts can add a clickable link to their bio. To put a link in your TikTok business account, all you have to do is:
Go to your TikTok profile
Tap the “Edit profile” button
Scroll down to the “Website” field
Add the URL to your desired landing page or Instagram link in bio tool
Log in to those platforms.
To convert your TikTok personal account to a business account, head to this FAQ section.
14To add a link to my TikTok bio, I need a business account. How do I convert my TikTok personal account to a business account?
It’s actually quite easy to convert a TikTok account to a business account. Here’s how you do it:
Head to your TikTok profile
Tap the three lines in the top-right corner of your screen
Tap “Manage account” > “Switch to Business Account” > “Next”
Select what category your business falls under and hit “Next” to finish
Once you have a TikTok business account, you’ll be able edit your profile and add your link in bio page to your social profile bio.
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