Page Text: Cookie Policy
Version May 23rd2018
This Cookie Policy sets out how Talkwalker and authorized third parties set and read cookies when you interact with the Talkwalker website or the Talkwalker services.
From time to time, it may be necessary for us to change this Cookie Policy. We suggest that you check periodically for any changes.
Introduction: What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit a website. Cookies enable the website to remember your actions and preferences (such as language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. They also typically contain the domain name from which the cookie has been set.
Cookies can be set and read by the website itself or by authorized third party websites listed below.
They can also be either temporary or persistent. Temporary cookies are session cookies which are only used for a session. Persistent cookies remain in your browser’s cookie file for much longer, depending on the specified lifetime of the specific cookie.
Cookies are unique identifiers and can be used to associate personal information to the cookie.
How Talkwalker uses cookies
Talkwalker uses cookies in order to better understand how its applications and websites work and to to optimize the online and mobile experience for the customer.
They are used for a variety of purposes as detailed below:
Your Preferences
& User Experience
These are functionality cookies. Our functionality cookies are used to remember choices you make (such as language preference, country location, or other online settings). These cookies help us make your user experience more consistent and convenient and allow you to login and use our service.
Analytical Purposes
We use cookies to analyse user activity in order to improve our website and product offerings. For example, to know which content you have interacted with, which link or message works better or which pages are most relevant to users.
Marketing Purposes
We use cookies from third-party partners such as Google, Facebook or linkedin for marketing purposes. These cookies allow us to display Talkwalker promotional material to you whenever you visit other websites across the Internet. We may also share information about your behaviour on our website with those partners in order to allow them to show you targeted ads and other content that has been customized for you. This information may contain links to third party websites which referred you to our website.
Testing, Usability and Performance Improvement Purposes
We use cookies in order to conduct A/B testing on our website in order to improve our website and product offerings.
Third party cookies used by Talkwalker
Talkwalker uses the retargeting and remarketing features of Google and Facebook. This allows Talkwalker to show you promotional material on other websites you visit on the internet. You may opt-out of this functionality by setting the corresponding privacy settings on facebook and google. For google this can be achieved, by visiting the Google Ads Preferences Manager or by installing Google’s Opt-out Browser add-on.
Third party