Page Text: I love the engagement score, it helps us pull out the hot leads.
Virginia Moncure , Associate Project Manager, SmartBrief
ON24’s analytics have been very helpful to see the full funnel and how people engage with our webinars.
Rory Tokunaga , Marketing Programs Manager, Demandbase
Webinars with ON24 help us score our leads appropriately, driving qualified leads to sales and closing great deals quicker!
Hallie Exall , Demand Generation Specialist, Puppet
With the analytics on the back end, you have a very good understanding of what that attendee is interested in…there is so much opportunity for us to mine that data. The possibilities are endless.
Christine Pribilski , VP of Performance Marketing, IBM
Actionable data insights that drive demand, inform sales and optimize programs
Get to know your audience beyond just a quantifiable click or view and start to understand their qualitative behavior. Track and analyze engagement at the individual and account level for a lifetime, from registration to attendance to content consumption. Know how engaging your content is and easily report on results with a single, dynamic web link. Compare engagement over time and see how it stacks up to your industry peers. All with ON24 Intelligent Engagement.
Measure Engagement Analytics for Better Content Decisions
Dive into the minds of your audience to know the how and why behind every interaction in full detail. Get a quick overview from our analytics dashboard, or hone in on specific engagement from certain people, accounts or individual content assets to find the answers that help you make smarter, data-driven decisions.
The ON24 Engagement Score
Measure the overall engagement of an individual across their interactions to improve lead scoring and nurturing. The ON24 Engagement Score consolidates the deep analytics collected about your audience’s activity across live, always on and personalized content experiences. It analyzes participation, attentiveness and interactivity and displays an individual’s engagement to convey their level of interest. The higher the score, the more engaged your audience.
Capture In-Depth Content Performance
Go beyond superficial metrics that tell you whether your content has been viewed and nothing else. ON24 Intelligence provides content insights that measure the depth of each interaction, from audience attention to which topics spark the most discussion. Now, you can measure and compare content engagement across programs and use those insights to optimize future content distribution and creation.
Real-Time Dashboard