Page Text: Driving One-to-One Engagement at Scale
Webinar Marketing Track
We all want to deliver personalized marketing that engages audiences and drives results. But we don’t always have the tools or the time to do it, especially at scale. Until now…
During this season, you’ll hear from the teams at Armstrong World Industries and NetApp on how they scaled one-on-one webinar experiences to audiences across the globe.
You’ll learn how to:
Create 1:1 webinar experiences at scale
Optimize every webinar for engagement
Personalize by persona and customize to stages of the buying journey
Use first-party data to optimize interactions
Speakers
Marketing Director, EMEA AT ON24
Alexa Clauson
Marketing Manager, ABM & Customer, APAC at ON24
Stevyn Kemp
Team Lead, Global Webinar Execution at NetApp
Ruby Pena
Marketing Automation and Lead Management at Armstrong World Industries
Driving One-to-One Engagement at Scale
Hannah Kemshell
Marketing Director, EMEA AT ON24
Customer Spotlight with Informatica and Merck: How to Engage Global Audiences
Event Marketing Track
Getting and keeping the attention of modern audiences means giving them more to do than stare at a screen.
During this interview-style session, you’ll hear from Informatica and Merck on how they created immersive event experiences that showcased their brand and engaged global audiences.
Key takeaways include:
The tactics they use to turn virtual events into hybrid experiences
The secret to personalization at global scale
New, creative engagement strategies to activate audiences
How to increase audience accessibility with live captioning and translations
Speakers
Sr Director EMEA Marketing at ON24
Tanya Von Grumbkow
Senior Digital Events Manager at Informatica
Andrew Lancaster
Digital Transformation Lead at MSD
Customer Spotlight with Informatica and Merck: How to Engage Global Audiences
Emily Smith (Moderator)
Sr Director EMEA Marketing at ON24
Customer Spotlight with Varian: Creating Choose-Your-Adventure Content Experiences
Content Marketing Track
Personalized content is great, but today’s audiences want even MORE. They want customized, interactive, multimedia experiences that put them in charge of how, when and where they consume content.
During this session you’ll hear from the team at Varian on how they deliver choose-your-own-adventure-style (we see you Goosebumps) content experiences that give their audience the chance to engage like never before.
You’ll learn how to:
Build curated content hubs that span the buying journey
Make every experience widely accessible to every audience
Personalize the follow-up experience to keep buyers engaged
Leverage first-party data to optimize your content for conversion
Speakers
Global Customer Marketing Lead at ON24
Karen Kigin
Senior Marketing Manager, Events and Promotions at Varian
Sylvya Castiglione
Marketing Specialist, Events & Promotions at Varian
Customer Spotlight with Varian: Creating Choose-Your-Adventure Content Experiences
Audrey Ross (Moderator)