Page Text: View case study
"Our need for brand awareness in each region was imperative. LinkedIn Dynamic Ads were a great way to quickly create personalized follower ads targeting the exact audience we are looking to attract. I definitely plan to continue implementing these personalized ads as we expand globally."
Heather Barnhart
Social Media Marketing Specialist
Procore Technologies
"Expanding our LinkedIn advertising to Dynamic Ads has allowed us to substantially expand our audience reach. Dynamic Ads have allowed us to increase our lead pool by 25% while costs are 24% more efficient than previous efforts."
Carolanne Hornung
3Q Digital, on behalf of Vistage
How to get started with Dynamic Ads
Choose your campaign objective
Draw in your audience and build relationships with your prospects with personalized Dynamic Ads throughout the LinkedIn desktop experience. Use one of our pre-built templates to build your creatives. Because each ad automatically populates with each individual’s profile data, you can scale your campaigns quickly.
Run personalized ads to drive results throughout the funnel. You can customize your Dynamic Ad campaigns to boost awareness, engagement and conversions.
Learn how to set up Dynamic Ads
Build Dynamic Ads based on your objective
Versatility means more ways to achieve your business goals. When you build a Dynamic Ad, you have multiple formats to choose from.
To build brand awareness, use LinkedIn follower ads to promote your LinkedIn Page to seamlessly acquire followers. To drive conversions, use LinkedIn spotlight ads to showcase your product, service, event, and more to increase traffic to your website or landing page. To generate leads, use content ads to feature your piece of content to instantly capture leads when it’s downloaded.
View Dynamic Ad formats
Measure and optimize your results
Access reporting directly in Campaign Manager to evaluate campaign performance. Test different Dynamic Ad creatives — feature your logo, swap in a relevant icon, or include a custom background image to showcase even more of your brand.
You have the flexibility to get the ROI you want, and you can install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking .
Learn more about Dynamic Ads
Dynamic Ad
tips
Read these tips to learn how to set up a Dynamic Ads campaign and optimize your current personalized ads.