Page Text: Ways to use Sponsored Content
Share thought leadership
Share sponsored content that your brand cares deeply about and your knowledge of the space
Showcase your products & services
Highlight new products or share best practices to drive interest and engagement
Promote an event
Garner interest and grow attendance for upcoming events
How to get started with Sponsored Content on LinkedIn
1. Create a LinkedIn Page
Grow your company’s presence with a free LinkedIn Page . Publish and share content to gain followers. Posts will appear on your LinkedIn Page and in the news feed of your followers across all devices and platforms.
Already have a LinkedIn Page? Learn how to request access .
2. Promote your sponsored content on LinkedIn
Create a Sponsored Content campaign to meet all your marketing objectives.
Use Direct Sponsored Content to personalize and test native ads for specific audiences, without publishing on your LinkedIn Page.
Add Lead Gen Forms to your Sponsored Content Ads to collect qualified leads.
Sign in to Campaign Manager
3. Measure and optimize
Measure your LinkedIn promoted posts performance with engagement metrics and understand your audience better with demographic reporting. You can also install the LinkedIn Insight Tag on your website to track leads and conversions .
How to go further with LinkedIn Advertising
Achieve more with partners and boost your efforts with extra features