Page Title: Homepage - eMarketing Association

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Page Text: BtoB9 ABOUT US The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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eMarketing Association Gretchen Saegh-Fleming: “Lean into the tribe” when marketing high-consideration products NFTs and the future of digital collectibles – Jeremy Padawer of Jazwares Christie Currie, reAlpha – Inform Strategy w/ Customer Feedback The State of Fandom – Anthony Iaffaldano Shares the Stats Klaus Werner – Global Industrial on evaluating new mid-funnel marketing channels Stephan Spencer on Lessons that SEO professionals can teach social media... Sean McCaffrey, of GSTV: QR Codes Are Here To Stay NFTs and the future of digital collectibles – Jeremy Padawer of... Sweepstakes for CSR? Yep: SweepsForACause by Giving Forward Seth Hirsch, of ShopFluency, on ROI/ROAS vs campaign scale Eric Satz, Founder, Alto Solutions on Trust Building for Startups Amanda Malko – G2 SEO is the gateway to your brand David J. Moore, CEO, BIGtoken Discusses Programmatic Privacy Chris Panebianco on creative optimization Darwin Lui – X Agency on best practices for using the... Cheryl Contee’s essential advice for entrepreneurs and startup founders Ishveen Anand on influencer / sports marketing best practices for marketers Erik Huberman: “TikTok has done an incredible job” Todd Marks – Mindgrub on avoiding rookie digital marketing mistakes Andrew Hazen – embracing video as a local marketing medium A Con in Context Dennis Hoffman – Engage USA Interviews Kevin Lee Michael Rodov, AdNode: Agency automation is here to stay Dave Hills on the future of contextual marketing Mitch Joel on fixing Facebook Michael Blanche and Jon Lowen on the evolution of cannabis industry... Tigist Ketema – COGENCY GLOBAL on budgeting for earned and paid... Brian Harniman: Marketing is not a tax FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans Allan Levy – IOS changes are radically changing email marketing Wait, don’t launch that sweepstakes yet! Jack Paxton @ VYPER Prize... Creative Optimization Strategies as Media Leverage – Michael Hubbard Strategic CMO: Jason Teichman The Google Tax – Conversation with SCOTTeVEST CEO Scott Jordan Kevin Krim on Media Interaction Effects – The Power of Media Mark Helfman on NFTs (Non-Fungible Tokens) for Marketing / Publishing /... Creating Online Demand (not just harvesting it) Using Video – Dennis... Strategic CMO: Steven R. Boal Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job Content Marketing: the Secret Weapon of CRM Strategic CMO: David Levin of Bob’s Discount Furniture 

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