Page Text: Twitter
Linda Johnson, Copy Editor, MarketingSherpa and MECLABS Institute
Linda oversees the technical integrity of the content for MarketingSherpa, MarketingExperiments and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring marketers. Linda believes in living life on purpose.
Blog Posts
Other MarketingSherpa team members, present and retired, and contributing partners include: Dr. Chuck Coker, Kaci Bower, Stonie Clark, Adam T. Sutton, Todd Lebo, David Meerman Scott, Bob Heyman, Jen Doyle, Brad Bortone, Zuzia Soldenhoff-Thorpe, Jeanne S. Jennings, Chris Heine, Stefan Tornquist, Anne Holland, Sean Donahue, Natalie Myers, Boris Grinkot, Tom Sather, Jay Baer, Marcus Sheridan, Justin Bridegan, Chad Divine, Jonathan Greene, Rachel Minion, Eric Coffman, Allison Banko, Brittany Long, John Nye, Erin Hogg, Taylor Kennedy, David Kirkpatrick, John Tackett, Matthew Hertzman, Taylor Lightfoot, Philip Axelrod, Daniel Beulah, Maria Lopez, Beata Bordas, Lauren Pitchford, John Cockburn, Kayla Cobb, Jessica Lorenz, Shelby Dorsey, Kylie Hyer, Joey Taravella, Andrea Johnson, Brian Carroll, Emily Rogers, Emily Munns, Martha Faulk, Jon Powell, Shaun James, Spencer Whiting, Regina Love, Liva LaMontagne, Tony Doty, Susan Warren, Brent Knauff, Courtney Eckerle, Michael Groszek, Ashley Lazo, Ken Bowen, Greg Hamilton, Annie Summerall, Tara Marotta, Gina Greco, Rebecca Strally and Paul Cheney.
We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.
Top Resources
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.
Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.
Download the File >
Six Quick Call-to-Action Checklists
These are specifically designed to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.