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About Us
Are you a Non-Profit or School Looking for Fresh Ideas to Make More Money Faster and Easier with a Fundraising Auction?
Read on to discover how your gala auction can actually TRIPLE its results!
Event fundraising is harder than ever.
A general lack of volunteers, competing charities and economic struggles make a tough job tougher.
What’s needed is a rainmaker — someone with the right formula, the right combination of ideas and the right skill set to make a big difference in the results of your next fundraising auction.
That’s where I come in.
I’m Sherry Truhlar, the founder of Red Apple Auctions.
As a professional fundraising auctioneer, I work with non-profits and school auction committees around the USA, helping them to achieve new records of success via my onsite services, webinars, DIY trainings, and other educational tools. In fact, my Profitable Auction Blueprint™ landmark program is a custom fit, easy-to-implement step-by-step plan that has proven itself time and time again for auction chairs.
If this is your first time to my site, rest assured you’ll find all sorts of innovative ways you can make your next auction a record-breaking event.
Regardless of your auction committee’s skill set or budget, I’ve got you covered. You’ll find free tools , affordable options , and custom services at a commitment level perfect for you.
Please click around, as I’m sure you’ll make some amazing discoveries in my services, organization, and blog .
Say goodbye to boring, stressful, ordinary, and overwhelming auctions … you’re going to love it here!
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What auction planners say
Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!
Krystal Fenwick
Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!
Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.
Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!
Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!
Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.
Erin Banda
2016 NYUMBANI Board member
The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.
Darrell, a long-time attendee
We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.
Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year!… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”
Aren’t KK and Michael a cute couple?
They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”
You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, …… Read The Rest “Staci Meruvia”
Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.”
The following… Read The Rest “Geri”
Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk.
“I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”
Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering. Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”
As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business.… Read The Rest “Cynthia Steele Vance”
Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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