Page Title: Seth's Blog

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Page Description: Seth Godin's Blog on marketing, tribes and respect

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Page Text: The worst golfer in town came in last in the club tournament. Actually, that’s not true. The worst golfer didn’t even enter. Well, that’s not true either. The worst golfer doesn’t even play. April 10, 2022 Convenience and boredom The last fifty years have seen a worldwide effort to maximize one and eliminate the other. Marketers and technologists work overtime to create convenience. We’ve gone from hunting and growing our food to pressing three buttons on a phone to get it… And the cost of that convenience is high. We give up privacy, control and satisfaction to get it, in every corner of our lives. At the same time, the market has figured out that we simply don’t like to be bored. And so there’s more stimulation, more options and more noise than ever before. The problem is that boredom is a partner with satisfaction and joy. It’s hard to overstimulate ourselves into those feelings. April 9, 2022 When the gauge is broken When your watch stops, it’s unlikely that you believe that time is now standing still. It’s obviously the watch that’s broken, not time. But when a metric on our culture or a complex machine is functioning poorly, it’s easy to get confused. Is this work actually unpopular, or is the bestseller list not an accurate reporter of what people care about? Is the pump actually overheating, or is the temperature probe broken? The more complex the system, the more likely we are to believe a broken gauge, even if it’s only right twice a day. If you’re not satisfied with what you think is happening, it might be worth recalibrating. April 8, 2022 An opportunity for significant organizations Our new project, The Carbon Almanac , is now inviting supporting partners to join us. We are all volunteers and we’re focused on offering institutions a chance to amplify the conversation about climate change. (Partner organizations don’t have to be large, simply committed to help). Supportive groups like Linkedin , Kone NL , Automattic , McCann Worldgroup , Porchlight Books , Seagate , Amazon , The New York Public Library , The Optimist magazine, Cleantech Open and Change Inc. are already on board. They’re contributing in different ways, agreeing to pre-order or distribute copies of our new book this June. Foundational partners get a link on this blog, and all partners appear on our home page and have access to our teaching materials. If you’d like to learn more–for your brand or corporation, or for your non-profit–please check out this simple info form . Peer to peer, group to group, ideas spread and make an impact. Thanks. April 7, 2022 Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use. To find out more, including how to control cookies, see here: Cookie Policy

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