Page Text: Frequently Asked Questions
What is marketing software?
Marketing software helps you engage and convert leads with dynamic, automated campaigns across a variety of channels, and measure the effectiveness of your strategies. You can leverage marketing software to create and deliver content, deploy targeted ads, and build complex customer journeys. Marketing software can also help you collaborate better across your team and with sales by making it easy to organize all of your business’ marketing assets, data, and tools in one place.
No matter the team size, from small business to enterprise, there is functionality within HubSpot’s marketing software that will supercharge your marketing efforts.
How much does HubSpot's marketing software cost?
HubSpot's marketing software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features in its Starter, Professtional, and Enterprise editions .
Does HubSpot's marketing software integrate with Salesforce and other third-party tools?
Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.
If you’re using tools other than Salesforce, you’ll find more than 1,030 custom integrations in our App Marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.
Can I customize the data in my Marketing Hub account?
Of course! With custom objects (available in the enterprise edition of Marketing Hub), you have complete flexibility and control to match your CRM data to your business. You’ll have full flexibility to name the object, determine its properties, and decide what other objects it can be associated with.
How is Marketing Hub different from other marketing software?
Marketing Hub was built from the ground up as part of HubSpot's complete CRM platform, unlike a lot of software that’s been cobbled together through acquisitions — all to help our customers grow better. With Marketing Hub, all your marketing tools and data are in one place, so you won’t have to juggle multiple point solutions and waste valuable time stitching together reporting. It’s both deeply powerful and uniquely easy to use. Last but not least, you can easily sync Marketing Hub with more than 1,030 custom integrations so your marketing team has all its favorite tools on one platform.
What kind of customer support can I expect?
HubSpot’s award-winning customer support team is here to help with all your technical questions. Have a problem setting up your team? Can’t figure out how to create a workflow? No problem. Marketing Hub Starter customers have access to chat and email support, and customers using our Professional or Enterprise editions also have access to 24/7 phone support.
What are popular marketing software features?
Popular features in HubSpot’s marketing software include the ability to:
Build personalized, automated marketing campaigns
Track your marketing performance with built-in analytics and custom reporting
Manage all of your social media accounts in a single place
Design and host SEO optimized blog posts and web pages
Get your whole team speaking with one voice with campaign management tools
How much time does it take to implement marketing software?
Getting started with marketing software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be able to get up and running in no time. Functionality like blogs, email marketing, and analytics will be ready to go as soon as they log in.
For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.
What reporting capabilities do I have with Marketing Hub?
With multi-touch revenue attribution reporting, you can tie all your marketing activities to each closed deal, so you can understand exactly how your marketing contributes to revenue and get credit for your whole team. You can also build custom reports to track virtually any metric in Marketing Hub, any record in your CRM, or any data from integrated apps. Your HubSpot account includes flexible dashboards that allow you to see all your data in one place, and enables you to easily share reports with stakeholders.
Can HubSpot help me resource my marketing?
No problem! HubSpot’s solutions partners offer a wide range of specialized support to help you get the most out of your HubSpot implementation, advise you on the best tactics to achieve your marketing goals, and help you with as much or little as you need. They can also help you redesign and migrate your website to the HubSpot platform. Find your perfect match here .
Are HubSpot’s free marketing and CRM tools actually free?
They sure are! HubSpot’s free marketing and CRM tools are not a free trial, so there is no credit card required to start using them. They’re 100% free — simple as that. You can add 1,000,000 contacts, unlimited users, and your free access has no time limit. And as your business grows, our software grows with you. You can easily upgrade to any of our premium editions across HubSpot’s CRM platform. Learn more about HubSpot’s free CRM and marketing tools .
How does Marketing Hub work with Sales Hub, Service Hub, CMS Hub, and Operations Hub?
Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub are each part of our complete CRM platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.
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