Page Title: Mumbrella - Everything under Australia’s media & marketing umbrella

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Page Text: Taking on the big four: MONEYME's Richard Bray on the strategy behind the fintech's rebranding Digital personal loan company MONEYME has embarked on a multi-stage rebranding campaign in a bid to eventually pit itself against the big four banks. Only time will tell if the rebranding venture will pay off, but with the first stage of the campaign well and truly underway, Mumbrella's Kalila Welch caught up with MONEYME's CMO Richard Bray to discuss the mechanics of the rebrand. Advertisement

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Ten's chief sales officer: Paramount ANZ & new immersive experiences for advertisers   Mumbrellacast: Radio returning to normalcy, Woolies in-housing, plus Natalie Harvey   Campaign Review: a face-off of first works for ANZ, Neds and Life-Space   Disney+ will now be available on Fetch TV   7Connect to go live this weekend 'turbocharging' national reach   Mondelez spends big to push Cadbury Creme Egg ahead of Easter holidays   Hitler's Last Year breached the SBS Code of Practice: ACMA  Taking on the big four: MONEYME's Richard Bray on the strategy behind the fintech's rebranding OneMusic appoints Mango Communications as ANZ PR agency of record Nine’s Travel Guides tops entertainment on Wednesday BaptistCare selects Zoo Republic to handle creative account London calling for Special; Havas’ Jennifer Black named CEO Liquid Ideas elevates Cleo Posa to managing director Perth radio ratings: Nova returns to top spot, dominating breakfast Hamish & Andy knocks Casefile from top spot as Shandee’s Story enters Podcast Ranker top 10 YoPRO celebrates AFL partnership in latest work from Emotive QuickBooks helps small business owners tap into their ‘business side’ via TBWA\Sydney The Dog House wins entertainment, Nine tops primary channel and Seven takes Tuesday New client Petbarn launches AW22 collection via Howatson+Company New study finds huge potential for brand growth in sustainability with Coles, Woolworths out on top Clients buy emotion too Why chief of staff is the newest step on the marketing career ladder Top 4 speaking tips for your next presentation We’re not the enemy, Chris What would it take to get Aussies to buy electric cars? Canberra provides a guide Dynamic Duos: Meltwater’s Alex Mair and Elliot Lawry Defunding the disinformation money machine An adland job is your fast track to an ‘Everyday Hollywood’ career Data collaboration will drive CTV growth this year Could influencer marketing save your brand’s poor Facebook ad performance? Marketers need to see the opportunities presented by cancel culture Trust is everything: Key takeaways from the ADMA Global Forum Mumbrellacast: The super marketing shake-up, plus Private Media's Will Hayward Taking it further than the trade pubs: PRing the MLA Lamb ad With the pandemic in the rear view mirror, where does eCommerce go from here? JCDecaux’s CCO Max Eburne: ‘OOH is stronger than ever before’ Braze reviews 1,000+ brands to discover the key to ace customer engagement Australian retail media: ready for lift off as Coles takes the game to Woolies Mumbrellacast: Battling misinformation in the federal election, plus the IMAA’s Sam Buchanan ‘This is a tech company as much as a media company’: Genevieve Jacobs on future-proofed sustainable news Mumbrellacast: Indie publishers unfriend Meta, plus Henry Innis and Matt Farrugia Discover how K&L Gates' Special Counsel Eric Boone and Sefiani's CEO Robyn Sefiani triumphed over trolls at Mumbrella CommsCon 2021 Getting Personal with Fan Engagement and Experiences Exclusive Research: Purpose is Power: Why Sports and Entertainment Brands Must Consider Purpose-Driven Marketing Award Case Study: Special Group Australia April Fool’s Day 2022 round-up: Here we go again When programmatic goes unfortunately wrong… Dr Mumbo is after Splendour in the Grass passes Dr Mumbo: 6 guesses, 5 letters what brands are posting on socials What makes an NFT? And can I screenshot it? This Is Your Life… and we’re sorry about that Sun sets on Sunrise’s Cash Cow… for now Corporate needs you to find the differences between this M&M’s picture and this M&M’s picture L’Oréal partners with Are Media’s BEAUTY/crew for Autumn digital edition Airwallex launches first OOH campaign with oOh!media Mark Pesce’s The Next Billion Seconds moves to new home on Ampel VMLY&R and Defence Force Recruiting hide image in sound Best & Less appoints Adcore Australia to lead SEM account SBS launches first Auslan video podcast Our Deaf Ways on Auslan Day 2022 Tribal Australia hires first chief technology officer Google showcases IT professionals in new campaign via Apparent Xero named as FIFA Women’s Football partner Solo partners with NRL with Canterbury star Josh Addo-Carr as ambassador iGoDirect partners with Pureprofile to enhance loyalty programs Maddie Harris joins CarExpert as Victorian sales director LATEST NEWS OPINION FEATURES MUMBRELLA PRO DR MUMBO Get the latest media and marketing industry news (and views) direct to your inbox. SUBSCRIBE 

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