Page Text: Customer Case Studies
Hundreds of brands use BrandBacker everyday to power their content creation and influencer outreach. Check out some of our success stories and interesting applications of the BrandBacker platform.
Studio Gear Cosmetics
Check out how Studio Gear Cosmetics utilized their BrandBacker influencer team to receive product feedback and shape their future marketing strategy.
Learn About Influencer Teams
Makeup by One Direction
Learn how Markwins and the band One Direction utilized BrandBacker Intelligence tools to engage the right influencers for the launch of their new makeup line.
Learn About Intelligence
Inspired Beauty Brands
See how Hask Haircare used BrandBacker Campaigns to get their products in the hands of hundreds of influencers and received 100's of new product reviews.
Intelligently Releasing New Products
Markwins International & One Direction
Building upon a 30-year history of industry leadership and innovation, Markwins International is synonymous with high-quality cosmetics at an unbeatable value. Markwins' portfolio of brands includes Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness.
Goal: Exposure For New Makeup Line
Releasing a new makeup line with the band One Direction, Markwins was looking for a way to connect with fans of the band and relevant influencers who could help drive awareness of the product launch.
Solution: Market Intelligence & Giveaways
Utilizing BrandBacker Intelligence tools, the Markwins team was able to identify existing One Direction influencers and engage them within their BrandBacker campaigns and giveaways. Combining the power of BrandBacker influencers and One Direction fanatics, Markwins was able to reach tens of millions of potential customers while creating 1,000's of reviews, tutorials and videos that could be utilized going forward.