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A guide to paid subscriptions.
If you’re writing on Substack and considering adding paid subscriptions, this guide will help you develop a successful paid publication.
Start by setting goals Develop a publication strategy Elevate your publication using design Grow your free list Prepare for a successful launch Grow a paid readership
Start by setting goals
When trying to decide whether to go paid, start by taking a look at your numbers. The value of your writer-reader relationship can be measured along two major axes: reach and engagement. Your reach is the size of your readership, and your engagement is how much your readers pay attention. Assessing these factors will help you make informed decisions about your earning potential, and feel more confident when you do turn on paid subscriptions.