Page url: https://www.emarketer.com/content/tiktok-ad-revenues-gains-major-digital-ad-players

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Page Title: TikTok’s ad revenues climb - Insider Intelligence Trends, Forecasts & Statistics

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Page Text: United States For more insights and key statistics on the biggest trends in today's most disruptive industries,  subscribe to our Chart of the Day  newsletter. TikTok will grow its net ad revenues in the US by an astounding 184.4% this year to hit $5.96 billion. The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024. Beyond the chart: TikTok is gaining on some more-established digital ad sellers. In 2022, the short-video app will rake in 2.4% of the country’s nearly $250 billion in digital ad spending—just 1 percentage point less than YouTube, and more than Snapchat and Twitter combined. Still, that’s a drop in the bucket compared with Google and Meta, which will claim 28.2% and 22.3% of the US digital ad market, respectively.

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