Page url: https://www.emarketer.com/content/has-tv-ad-spending-hit-its-peak-us

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Page Title: Has TV ad spending hit its peak in the US? - Insider Intelligence Trends, Forecasts & Statistics

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Page Text: Has TV ad spending hit its peak in the US? Article by Sara Lebow  |  Apr 12, 2022 Download with PRO United States For more insights and key statistics on the biggest trends in today's most disruptive industries,  subscribe to our Chart of the Day  newsletter. US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well. Beyond the chart: Cord-cutting has left its mark on the US ad market. Less than half of US households will shell out for pay TV next year, down more than 10 percentage points from 2020. As viewers migrate to digital video, so will ad dollars: This year, US video ad spending will hit $76.20 billion, exceeding that of TV by about $8 billion and making up 22.0% of the overall ad market.

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