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Page Title: Video Marketing News | Marketing Dive

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Page Description: The latest video marketing news and articles for marketing professionals

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Page Text: The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group. By Tatiana Walk-Morris • April 13, 2022 Permission granted by Irish Spring

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Epic Games raises $2B to develop its metaverse efforts   Irish Spring looks to wash away 'gamer funk' with shower pod   Connected TV   IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges   Omnicom integrates LG's CTV inventory into Omni ecosystem   Brands ramp up gaming marketing but still lag consumers   80% of CMOs turn to agencies for TV strategies amid streaming shift   New Balance among brands trying on Twitter's first 3D product ads   How Express drove revenue gains, 20% traffic bump with digital experiences   Skittles apologizes to sour lime fans with Twitch press conference   NBCUniversal elevates iSpot to ad currency in blow to Nielsen   Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola   Honda tunes up Twitch strategy beyond gaming with DreamLab   Instacart adds shoppable recipe tool to TikTok, Hearst sites   M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'   How a combined HBO Max and Discovery+ will change the AVOD landscape   Schick ditches the script for rebrand targeted at everyday men   Inside Disney's ambitious bets on measurement, data and programmatic   Pepsi scouts next pop star in new show spanning TikTok, TV   OTT ad spend reaches $1.3B as budgets shift to streaming content   YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence   Denny's refreshes 24/7 heritage with help of diverse TikTok stars   Mondelez personalization tie-up with Innovid prioritizes CTV   Peloton ads track journey of converted skeptics as business challenges mount   Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences   Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star  Get the free newsletter  Most Popular  Library resources Company Announcements What We're Reading Events Industry Intel Get Marketing Dive in your inbox 

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