Page Title: Mobile | Marketing Dive

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Page Description: Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

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Page Text: By Robert Williams • April 14, 2022 Courtesy of Meta

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Mobile  Why McDonald's leveraged buzzy Szechuan sauce to boost its app   Meta leans into monetizing Horizon Worlds VR platform   Influencer Marketing   Epic Games raises $2B to develop its metaverse efforts   Walmart preps mealtime inspiration with shoppable Snapchat lens   Tito's Vodka distills AR packaging to mark 25th birthday   Brands ramp up gaming marketing but still lag consumers   How ethnic e-grocers are turning up the heat on shoppable recipes   Adidas goes sci-fi with personality-based metaverse avatars   Coke promotes new pixel-flavored cola with Fortnite island   New Balance among brands trying on Twitter's first 3D product ads   How Express drove revenue gains, 20% traffic bump with digital experiences   Colgate trials tech for real-time ad testing to drive mobile shopping   Chipotle serves Cash App promotion for return of Guac Mode   Coke sets sights on mobile gaming with League of Legends developer deal   Verizon, Live Nation sweeten 5G sales pitch with exclusive livestream concerts   Meta tops TikTok in mobile ad performance after Apple's ATT changes   McDonald's brings back Szechuan Sauce as mobile app exclusive   How an uptick in gaming M&A could reshape the media landscape   Instacart adds shoppable recipe tool to TikTok, Hearst sites   Twitter tests Shops feature   Waze and Infiniti direct traffic to women-owned businesses   Acura rolls into metaverse with NFT, first virtual showroom   Perfect seeks SPAC financing to drive AR growth in beauty and beyond   66% of brands spent more on creator marketing in past year   Walmart moves further into livestream shopping  Get the free newsletter  Most Popular  Library resources Company Announcements What We're Reading Events Industry Intel Get Marketing Dive in your inbox 

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