Page Text: Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.
Chris Kelly • Jan. 28, 2022
oatawa via Getty Images
While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.
Peter Adams • Jan. 25, 2022
Courtesy of DoorDash
Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.
Chris Kelly • Jan. 18, 2022
Dia Dipasupil via Getty Images
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
Peter Adams, Chris Kelly and Natalie Koltun • Jan. 11, 2022
Retrieved from Ford on December 22, 2021
After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla.
Peter Adams • Jan. 4, 2022
Courtesy of Popeyes
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
Peter Adams, Chris Kelly, Natalie Koltun and Asa Hiken • Dec. 7, 2021
Courtesy of Together Labs
Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.
Asa Hiken • Nov. 30, 2021
Retrieved from Target on November 23, 2021
Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.
Chris Kelly • Nov. 23, 2021
Permission granted by McDonald's
Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off.
Peter Adams • Nov. 16, 2021
Courtesy of Nike
Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins.
Cara Salpini • Nov. 11, 2021
Courtesy of Hyundai
The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.
Chris Kelly • Nov. 9, 2021
Courtesy of Bombay Sapphire
Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products.
Asa Hiken • Nov. 2, 2021
Retrieved from Unsplash on July 22, 2021
Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.
Chris Kelly • Oct. 27, 2021
Permission granted by Advertising Week
Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.
Peter Adams • Oct. 26, 2021