Page Title: Digital Marketing News | Marketing Dive
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Fresh off Super Bowl victory, LA Rams open virtual fan house Top stories The Latest Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults TikTok set to surpass combined ad revenues of Twitter, Snapchat Irish Spring looks to wash away 'gamer funk' with shower pod Betches parlays social media acumen into canned cocktail line Epic Games raises $2B to develop its metaverse efforts Absolut bolsters Coachella sponsorship with metaverse pop-up As agencies exit Russia, questions arise over lasting consequences Anheuser-Busch loops in MLB, NFL for in-stadium recycling push IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges Baskin-Robbins scoops up brand refresh Blue Apron highlights personalization in fresh marketing campaign Omnicom integrates LG's CTV inventory into Omni ecosystem IHOP opens International Bank of Pancakes with sunny influencer push Campaign Trail: Logitech for Creators fosters community in debut brand platform Brands start to wean off cookies while performance concerns abate, study finds Walmart preps mealtime inspiration with shoppable Snapchat lens Google is ready to test Topics, but advertisers remain skeptical Tito's Vodka distills AR packaging to mark 25th birthday Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M Lego and Epic Games team up to build child-friendly metaverse space Skullcandy keys into music, self-expression in yearlong social push Lululemon taps Nike vet, Adidas exec for senior leadership roles Brands ramp up gaming marketing but still lag consumers Cracker Jack ushers in a new ballgame with Cracker Jill packaging Chipotle lets Roblox players roll virtual burritos into real food Adidas goes sci-fi with personality-based metaverse avatars How ethnic e-grocers are turning up the heat on shoppable recipes Coke promotes new pixel-flavored cola with Fortnite island Miller Lite emphasizes taste with beer flavor drops 80% of CMOs turn to agencies for TV strategies amid streaming shift Get the free newsletter Most Popular Library resources Company Announcements What We're Reading Events Industry Intel Marketing Dive news delivered to your inbox Get Marketing Dive in your inbox
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