Page Text: Economic, Political and Social
Our research covers the gamut of society’s collective interactions, aspirations and opinions. Federal and State governments, the Reserve Bank, universities, Think Tanks and major national and international companies access our research to develop policies, examine trends and communicate with the public.
Media
Our Media research provides a unique, 360 degree map of the consumer across all channels: newspapers and magazines, television, radio, cinema, catalogues and internet. We correlate consumption data to a wealth of demographic information and purchase behaviours and attitudes across all consumer products.
Retail
Complete research into when, why and how customers visit supermarkets, shopping centres, individual stores and online sites – and what they buy there. Our data contains customer attitudes, behaviours and intentions, brand awareness, price considerations, loyalty card membership, satisfaction and market share figures across all major retailers and categories.
Superannuation
Since 1996 Roy Morgan Research has conducted more than 500,000 interviews with Australians holding superannuation or retirement savings account products, collecting the widest range of details including the specific type of product, the fund manager the product is with, the value of the investment and how the investment was obtained.
Telecommunications and Technology
Brand-by-brand, product-by-product analysis of Fixed Line, Mobile Phone, Internet, Broadband, Pay TV and Bundling usage, plus Computer, MP3 and Game Console ownership profiles and purchase intention data. Discover market share, adoption rates, satisfaction levels and the communications technology and entertainment systems in your target market’s household.
Travel and Tourism
The industry standard for local, national and international holiday data. Discover consumers’ destination preferences and intentions for long and short trips, travel attitudes and behaviours including expenditure, places visited and activities, accommodation, transport, information sources used, booking methods and advertising awareness.
Utilities
Deregulation of the utilities industry means consumer research is vital. Our extensive data on household appliances and expenditure, behaviour and product consumption patterns, media usage, brand awareness, as well as analysis of likelihood-to-switch and supply profitability give a competitive edge to electricity and gas retailers.