Page Text: Young Australians Survey
Understanding Young Australians is Roy Morgan Research’s twice-yearly report on what’s hot and what’s not among Australian children aged 6 to 13 years. Tracking kids’ behaviour, attitudes and media consumption, this continuous survey provides an invaluable insight into opportunities for marketers to reach this influential group.
Social Media
The vast majority of Australians aged 14+ use some form of social media. Understanding your target market’s social networking habits is crucial for your business to thrive in this increasingly digital age. Our range of ready-made and customised products will help set you on the path to social success!
Values Segments
Organisations today are facing increasingly complex and sophisticated marketplaces. Audiences are more fragmented and demand targeted information — which is why marketers need a meaningful approach that goes beyond demographic and psychographic analysis. Roy Morgan Research’s Values Segments* are the answer.
Segmentation Analytics
Market segmentation is central to the work we do at Roy Morgan Research. By dividing a market into distinct and specific sub-groups, we ensure that our clients can pinpoint their target audience and plan their new products and marketing communications accordingly.
Major Studies
Whether it’s our in-depth Young Australian Survey (released twice a year), our renowned State of the Nation report (quarterly), or government-funded projects like Journeys Home, you can count on Roy Morgan Research’s major reports to be consistently accurate and informative.