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webdew is looking for an experienced Digital Marketing professional to assist in the planning, execution and optimization of our online marketing efforts. The candidate should have a passion for all things - digital marketing and technology. He/she should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The candidate needs to be tech-savvy and intuitive with great ideas to reinforce our digital marketing campaigns.
Responsibilities - How you will contribute to webdew's success
Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Automate various marketing campaigns and lead generation initiatives
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
Intermediate experience with Google Analytics, PPM and SEO Strategies and experience in using Marketing Automation tools like HubSpo
Requirements: Glad to see you succeed. For success, you will need
BS/MS degree in marketing or a related field
Good to have some experience with CMS / Marketing Automation, through CRM mandatory
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Ability to multitask, highly self-motivated and a great team member with high interpersonal skills, Good command of the English language.
Digital Marketing Trainee