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Meet the Team
Our team consists of passionate and experienced people, who love what they do and always look forward to new challenges.
Alexandra Forsch
President
Alexandra Forsch is a seasoned online marketing professional with nearly 20 years of experience and a proven record of outperforming corporate goals through strategic planning, account acquisition and management, innovation, staff development and project executions. Alex has a strong background in performance marketing, media planning and buying, online marketing solutions, strategic and financial planning, team building and client relations. She started her journey with us in 2011 as Head of Account Management for buy.at and quickly progressed to lead the full North America operation, developing a high performing team and successful partner network as well as overseeing the US migration of buy.at to Affiliate Window, and later the rebrand to Awin in 2016. In 2019, Alex was appointed President of all US operations when unifying leadership of Awin and ShareASale, with goals to expand upon our strategic solutions offered to clients across both platforms in North America.
Todd Weaver
Technology Director
Todd joined Awin in January 2022 as the Technology Director for ShareASale. He brings more than 25 years of multi-industry experience leading cross-functional teams in both application development and information technology functions. Todd’s background includes various technology roles with a leading nation-wide educational resources company and multiple Chicago-based financial institutions. In each of his leadership roles, Todd has built high-performing teams and led through periods of significant change while still delivering innovative and agile solutions aligned with organizational strategy. In addition to his proven leadership experience, Todd’s focus will be on all aspects of technology within ShareASale while continuing to contribute to the central Awin business strategy.
Santiago Saenz Rozas
Head of Client Success
Santiago joined ShareASale in 2018 as senior manager of client development, bringing with him experience in performance marketing from previous roles with large corporations. Following one year with ShareASale, Santiago transitioned to ShareASale’s head of client success – overseeing the client services team, merchant development team and agency development team. As head of client success, Santiago is responsible for the overall management of ShareASale client success operations and portfolio success, as well as providing strategic support to ShareASale clients’ affiliate marketing development to meet program performance goals and marketing channel objectives via our platform and technology.
Joris Cretien
Head of Publisher Management, US
Joris Cretien has been a staple of the performance marketing industry for the past decade. Beginning his career in New York City as an affiliate marketing coordinator for We-Care.com, Joris joined Awin legacy brand zanox in 2012. Working his way up the ranks in zanox’s global account management team in London to Global Account Director, Joris moved from global advertiser management to US publisher management for Awin legacy brand Affiliate Window’s Baltimore operation in 2015, before ultimately assuming his current role as Head of Publisher Management for Awin US in 2017. As Head of Publisher Management for Awin’s North American operations, Joris has strategic oversight over all publisher success and development activity across the Awin and ShareASale networks. Furthermore, Joris is responsible for representation of the publisher management team to internal stakeholders, interacting with central functions to improve how publisher development and publisher success are executed.
Tiffany Tse
Agency Development Manager
Tiffany joined ShareASale in 2012 and began her career as a part of the sales team, onboarding new merchants to the platform. Currently as the Agency Development Manager, she is responsible for overseeing all of ShareASale’s agency relationships. She and her team support these key partners by providing them with educational and training resources as well as optimization strategies to aid in their clients’ success. Additionally in 2018, Tiffany received the Pinnacle Award for ‘Affiliate Network Employee of the Year’ at Affiliate Summit West for her work and dedication to her agency partners.
Alvin Ng
Integrations and Technical Services Manager
Alvin Ng is the Integrations and Technical Services Manager at ShareASale. Alvin began his career planning and buying media, primarily in Television and Digital display. Driven by an interest in the technology behind Digital ads, Alvin moved onto Web Development and various roles across Marketing Tech platforms before joining the ShareASale team. Alvin is responsible for assisting clients with ShareASale’s tracking code integrations, in addition to providing advanced technical offerings and efficiency tools within our platform.
Chris Rueckert
Product Owner
Before joining ShareASale in 2011, Chris got his start in Affiliate Marketing managing agency and SME relationships at the Google Affiliate Network. In his tenure at ShareASale, Chris has worn a lot of hats including the management of the Affiliate Support Team, Technical Services, and Integrations Teams. Chris’s current role is heading up ShareASale’s Product Team and dreaming up ways to attract more digital ad spend in the affiliate channel.
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