Page Text: Transactional emails (for ecommerce, password resets, and subscription changes)
Milestone emails (automated birthday and anniversary emails)
Best practices for email marketing
When it comes to the best practices for email marketing, start with choosing a reputable email provider/vendor and branding a mobile-friendly email template with your logo and company colors. Then, create your segmented email lists for more targeted marketing.
Once you have those foundational pieces, it’s time to create your automated welcome email series, and start building your permission-based email list.
As you move beyond the welcome email series, write engaging content that directs your reader to action, carefully craft your subject lines for maximum open rates, and track your campaign results so you know what’s working and what isn’t.
Following these best practices for email marketing will give you the best opportunity for a successful email marketing campaign.
How to get started with email marketing?
The first step to getting started with email marketing is to know if you need to start using email marketing for your business and why. Spoiler alert: You do. Then, you’ll need to sign up with an email marketing vendor.
What to look for in an email marketing vendor
When looking for an email marketing vendor the most important things to check first are:
Do they have best-in-class delivery rates? No one wants their hard work to end up in a spam folder. Constant Contact’s email delivery rate is one of the highest in the industry at 97%. That means more of your emails landing where you want them — in your customers’ inboxes.
Is your account going to be secure? Security is everything. With Constant Contact, all of your account, credit card, and subscriber information and content is encrypted via Secure Sockets Layer (SSL) connections over HTTPS. In addition, Constant Contact requires Multi-Factor Authentication (MFA) when logging in, to add an extra layer of security to your account.
After those two questions are answered, you should look for the following in an email marketing vendor:
Customizable templates and landing pages
Dynamic, mobile-optimized sign-up forms with custom fields and built-in security
List management tools for building, segmenting, and tracking
Social media integration for creating and posting social posts and ads on platforms like Google, Facebook, and Instagram
Features for marketing automation, event marketing, and surveys
A mobile app that allows for campaign design from desktop to mobile device
Integrations to connect apps you’re using now plus those you may use as you grow
If the email marketing vendor you’re looking at doesn’t have the above, you might want to keep looking. Fortunately, Constant Contact has all this and more!
Try Constant Contact today.
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