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The Best Brand Name Generator
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How to Choose a Brand Name for Your Business
Finding a brand name for your new business or an online store can be a grueling process. New startups launch every day, and the chances are that all of the great names are taken. If you want to name your brand after something that is common in the English language, you will have to spend a lot of money to claim it.
Even when you do find the perfect brand name, there is a question of the trademark. All your efforts of naming your brand will be in vain once you realize that your desired brand name is already taken. And your ah-ha moment is not only off-limits, but it can also get you into legal trouble.
But every constraint also gives the ability to foster. If you want to come up with the right brand name, then you have to look past the obvious and think outside the box.
In this guide, we will discuss some of the best tips that will help you pick out the best brand name available.
How to Choose a Good Brand Name?
Before we get started, there are a few things that you should know. Your brand is more than just a name. It consists of your idea, your values, and your identity.
That brings us to the question, what makes a good brand name? There may not be a magic formula, but there are some traits that make a brand easier for people to remember. Those traits are:
Meaningful: Your brand name should be able to communicate its essence, paint an image, and create a positive connection with your customers.
Reachable: It should be easy to spell and easy to say. People should be able to easily find your brand name if they search it on Google or on any other search engine.
Unique: Your brand name should be distinctive. It should stand out from your competitors.
Future-proof: It should be able to maintain relevance with the changing trends. It should also be able to grow as the company grows.
Appealing: Your brand should be able to communicate clearly through its visuals and designs.
These traits can help you choose a
unique business name
.
Always remember, a successful brand name is one that is able to resonate with your target audience.
Our brand name generator tool can help you by pre-screening and suggesting names, and by checking domain availability. It’s great for when you want to brainstorm ideas. It can help you generate hundreds of creative business name ideas in a matter of seconds.
But it’s also essential that you vet the brand name suggestions yourself by going through the traits above and the tips we have shared in this post.
If you are ready to choose a catchy brand name for your ecommerce business, then here are some steps to help you out.
1. Develop a Solid Strategy
The first and foremost step you need to take before you pick out the perfect name for your brand is to develop a solid strategy. You need to consider what your brand name needs to accomplish. Should it help in creating an identity and generating awareness? Should it guarantee high quality? Or should it help in the promotion of the product?
Once you have done that, you need to decide on how well it will work with the existing and upcoming products.
Then you need to decide on the kind of name you want for your brand. You can choose from the following categories.
Founder’s name (e.g., Gucci and Armani)
Descriptive name (e.g., Facebook and Groupon)
Fabricated name (e.g., Kodak and Verizon)
Metaphor (e.g., Nike is the metaphor for the Greek goddess of victory)
Acronyms (e.g., IBM is the acronym of International Business Machines)
Once you have decided on which category to choose, spend a little time analyzing the big brands and work out how they went about naming their brand. Once you have figured that out, you can easily use the same process to name your brand.
2. Generate a List of Ideas
When you set out on the quest to find the perfect brand name for your business, you will find that many of your potential names are already taken. You will have to generate a huge list of names so that you have a chance to pick out the best one.
Plan out a brainstorming session with your peers and list down all the ideas you have in your mind. The fastest way to generate a list of ideas is by using our YouTube name generator tool . Add your name ideas in the search bar, and it will start generating ideas based on what you entered.
Add all of these ideas in a spreadsheet and screen them through the traits we have discussed above.
3. Evaluate the Brand Name Ideas
It’s now time to shortlist the brand name ideas you have listed. Make sure that the name you choose:
Sounds good