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Retail & Trade
Retailers sell products and services to private customers or businesses, who make purchases through single transactions or subscriptions. Most retail activities are still carried out in physical stores, which sell general merchandise or specialize in specific products.
In recent years, the retail industry has faced a multitude of changes. While digital technology adoption has brought innovation, specific retail formats such as convenience and franchise stores are growing significantly faster than others. The retail market for fast-moving consumer goods is highly affected by the rise of e-commerce and shifts in consumer behavior, such as an increasing demand for multiple delivery and collection options. Meanwhile, the retail supply chain is becoming more complex, as brick-and-mortar stores are only one of many shopping touchpoints.
As one of several recent macro-trends, consumers expect retailers to run more sustainable businesses and reduce their impact on the environment.
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