Page Text: Social Media & User-Generated Content
Internet
Daily online usage plays a significant role in the everyday lives of consumers worldwide. The internet has changed the way humans interact and reshaped traditional communications media such as film, television, music, and telephone. The emergences of new digital technologies and websites have accelerated forms of human interaction through online forums, instant messaging, and social networking. The rise of social media has changed the notion of online communications and the divide of the personal and public online space. The mainstreaming of internet features, such as digital music and video, user-generated content, and digital media sales, have caused traditional media consumption to undergo significant changes. The internet has also irrevocably impacted retail: the growth of e-commerce has not only forced brick-and-mortar sellers to adapt to new digital sales channels but has also enabled small and independent business owners to pursue their business ventures across local borders.
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