Page Text: Toys
Consumer Goods & FMCG
The consumer goods and FMCG market continuously adapts to evolving consumer demand and trends. Digital innovation, the coronavirus pandemic, and an increased focus on sustainable and healthy habits have been just some of the biggest influences on the consumer goods market in recent years. Digitalization has put the customer in the drivers seat and enables endless comparison and scrutinizing of products on the spot. Consumer goods companies must optimize their marketing strategies and brand awareness to maintain customer loyalty in this competitive market.
The pandemic altered how consumers shop and became a huge market disruptor; cleaning products, shelf-stable food and beverages, and toilet paper became hard to come by within days in some regions. Additionally, the role of sustainability is having a growing impact on the consumer goods market; there is an increasing demand for more sustainably and ethically produced products across the whole consumer goods spectrum.
Our statistics