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WHY WEBSITES USE AD TESTER FOR MONETIZATION
Ezoic’s Ad Tester puts the power of split-testing and A.I. into every publisher’s toolbox. Compatible with all major ad networks, Ezoic increases the value of ad inventory using machine learning technology. Ezoic is an advocate for transparency in monetization and offers publishers complete control.
Example #1: The impact of ad location by device type
Below first image ad on desktop
Visitors on this widescreen desktop have advertisers bid much higher for an ad below the first image because the ad remains visible upon page load.
Top of page ad on laptop
While they are commonly served the same ad locations, laptop visitor screen dimensions are typically fewer pixels wide. Advertisers, in this case, bid much higher for the ad at the top of the page.
Ezoic serves the best one
Ezoic automatically adjusts ad sizes if they impact how advertisers bid on different locations; producing higher session RPM.
Example #2: The impact of ad size by visitor location.
300×250 Higher CPMs in USA
300×250 ads are very versatile and typically see a large number of advertisers bidding on them in the USA.
250×360 Higher CPMs in Sweden
Uncommon in most of the world, 250×360 ad sizes are very common and highly competitive among Swedish advertisers.
Ezoic will always pick the best size
Ezoic will adjust ad sizes according to parameters set by the website. This allows Ezoic A.I. to display the ad sizes with the highest CPM or best UX for every visitor.
Example #3: All ads dilute each other
Billboard ad at top
When testing, publishers will often optimize around single ad CPMs without knowing how much those ads may dilute the value of other ads on the page.
Leaderboard ad at top
Testing shows that showing fewer ads, or combinations of different ads to certain visitors, results in much higher revenue than optimizing around high CPMs.
Ezoic tests & optimizes
Ezoic automatically tests and learns how advertisers adjust bids based on all the other ads on the page (how many, their sizes, etc.) and serves the best ones.
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Learn more about its features and how it works
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INCREASE THE AD REVENUE OF EVERY VISIT
Advertisers bid on each visitor differently. Changing ad placements, sizes, layouts, and density on each page of every visit allows sites to intelligently increase the value of ad impressions without disrupting the visitor’s experience.
Avoid Ad Dilution
Dilution means less valuable ad space
Intelligently Select Ad Layouts
Place ads based on historical data
Optimize Ad Sizes
Size based on what performs best where
Leverage Ad Types
Select the type best fit for each need
Ads By Visitor Type