Page Text: Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)
What is Off-page SEO / Link Building (Social, Content-based, PR)
Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research Keyword Research Process - Identify
SeedKeywords, Collect metrics, Map Keywords Google Keyword Planner Tool
On-page SEO
HTML Basics
Web Page Basics: What is HTML, JavaScript, CSS, Basic HTML Tags to create a web page HTML Tags for SEO: Title, H1, META Tags, IMG, A Href
On-page SEO
Title, H1, Meta Description, Keyword Usage Crawling: XML, HTML Sitemaps, Robots.txt Content Clusters (Creating SEO-based content) Negative on-page to avoid
Technical SEO
URL Architecture, Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights) 301 Redirects
Mobile SEO
App Store Optimization, Mobile Websites : Responsive, Adaptive, Dynamic Optimizing for Voice Search
Off-page SEO
What is Link Building, Link Building Tactics, Manual Link Building Process, Link Building Metrics
Social SEO
Quora, YouTube Video SEO, Slideshare, Scribd and other social channels for SEO
Local SEO
What is Local SEO, Pigeon Update, Google My Business, Bing Places, Local Pages on your website, Local listings / citations
SEMRush.com Backlink
Backlink audit of one website, How to audit backlinks of competitors and gain insights
SEO Audit, Tools, Measurement
SEO Audits
What are SEO Audits, Different Types of SEO Audits, Complete SEO Audit with Checklist - Screaming, Frog SEO Spider, SEMRush Backlink Audit, Page, Speed Audit with GTMetrix / Google Page Speed, Insights, Mobile Site Audit
Algorithm Updates
History of Google Algorithms, Panda, Penguin, Pigeon, Caffeine updates, RankBrain and the Future of SEO
Measurement with Google Analytics
Basics of Google Analytics, SEO Metrics to Measure - On-page, Off-page, Technical, SEO Reporting
SEO Resources, Careers in SEO
Basics of Google Analytics, SEO Metrics to Measure - On-page, Off-page, Technical SEO Reporting
Google Search Console
Search Engine Marketing (SEM)
Introduction to SEM - Fundamentals & Case Studies
Consumer Journey, What is SEM? Why SEM?, What is Google AdWords? Why Google Ad- Words?, Google Network, AdWords Terminologies, How Does the SEM Auction Work?, Structure of an AdWords Account, Campaign Types - Introduction to Search, Display, (including Videos), Shopping and Mobile-specific, campaign types, and when/why to use them, Creation of Search Network Campaign
Ad, Ad Formats, Ad Text Policies, Ad Text Best Practices, DKI, Ad Extensions, Keyword Research, Tool —- Keyword Planner & Estimator, Keyword Match types, Keyword Strategies Landing Page, Bidding and Budget, Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
Creation of Google Display Network
GDN Targeting Options, Display Ad Formats, Ad Gallery Tool, Conversion Tracking, GDN Campaign Creation - Demo Remarketing, Advanced Display: RLSA, Dynamic Remar- keting, YouTube Remarketing, Advanced Display: Smart Display Campaigns
Shopping Campaigns - Introduction
What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google?
What Shoppers on the internet do?
What retailers need? — New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA's?
And the path to create PLA Ads Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns
YouTube Marketing - Introduction & Ad Formats
YouTube Ad Formats, YouTube Campaign Creation, YouTube Analytics, Video Campaign Optimization Tips
Getting Started with Social Media Marketing
Introduction to Social Media, Facebook Marketing, Tools for Content Creation
Creating Content for Facebook & Social Media
Why Content is the foundation of SMM, Psychology of Social Sharing Building Content That is Inherently Shareable
Facebook Marketing
Facebook Page Best Practices, KPIs to measure success, Facebook Insights Facebook Business Manager
How does Facebook Advertising Work?
Facebook Ad Campaign Objectives, Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
Optimizing your instagram business profile, Crafting an Instagram content strategy, Best Practices, Influencer Marketing on Instagram, Analytics & Measurement, Instagram Ads
LinkedIn as a Marketing Platform
LinkedIn for Personal Branding, Brand Marketing on LinkedIn, Linkedin Company Pages LinkedIn Advanced Search, LinkedIn Premium, LinkedIn Ads
Twitter and Snapchat Marketing
Twitter Marketing
Twitter Marketing for Brand Awareness, Twitter Ads, Twitter Analytics, Twitter Tools - Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & Tweet Archivist
Snapchat Marketing
Snapchat for business, Building a following, Driving Engagement, Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Pinterest for business, Marketing on Pinterest, Best Practices, Leveraging Rich Pins Analytics & Measurement
SMM Tools
Hootsuite, Buffer, Tweetdeck, SproutSocia
Crafting a Successful Social Media Strategy
10-step framework to crafting a successful SMM strategy, Building Content That is Inherently Shareable, Creating Content for multiple platforms, Generating content ideas and building a plan, Effective Content Distribution, Evaluating success
Email Marketing
Deliverability
Setting-up an Email Marketing Machine, ISPs, Hosting Facility and MTA, IP/DNS and Shared vs. Dedicated IPs, MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
Conversation, Relevance, Incentives, Timing, Creative & Copy, Attributes
Resources to do situational analysis and progressive updates
Customer Personal Toolkit, Complete Email Marketing Worksheet, Content Editorial Calendar, Digital Marketing Strategy Toolkit, Email Contact Strategy Template, Email Cam- paign Calculator, Email Marketing Health Check, Structuring Digital Marketing Team, Web Resources to Improve Subject lines, HTML, Codes, Spam Testers and Deliverability Issues
Customer Acquisition Strategies
Rented List Emails, Co-branded Emails, Third Party Email Newsletters, Viral Emails Event Triggered Emails, House E-newsletters
Effective Creative Introducing
CRABS- Does your Emails have Crabs?, Email Template Model, Best Practices NLP Demonstrations (Neuro Linguistic, Programming) to Understand Customers Better
Nurturing & Automation
Tools to Enhance Lead Nurturing, Enhance Better Reach, Analyze Behavior Patterns Analytics, Automation and More
Email Automation